PlayerLayer has reached agreement with Northamptonshire County Cricket Club to become the Official Kit Partner for the 2017 season.
PlayerLayer will supply all playing kit for the T20, RL50 and County Championship competitions, as well as training and replica kit for the 2017 season.
This year will see Northants looking to defend their T20 Blast title, after emerging victorious over Durham at Edgbaston in 2016. The Steelbacks are specialists at the Twenty20 format, having been crowned champions in two of the last four editions of the competition. Their squad boasts the likes of Ben Duckett and Graeme White, who have both recently been called up to represent England Lions in the one-day format.
“This partnership sees PlayerLayer take another significant step into the professional cricket market. We’re delighted to be teaming up with Northants, and are particularly looking forward to seeing them showing off their new PlayerLayer kit in the T20 Blast – a competition they have dominated in recent years. They have a talented group of players and we are relishing the opportunity to support them in their development this season.”
Roderick Bradley – Marketing Director, PlayerLayer
“We are delighted to be working with PlayerLayer as our new kit provider. It became apparent from our very first meetings with Roderick and his team that the PlayerLayer product matched our aspirations in design, performance and durability. We look forward to working together this season.”
Ray Payne – Chief Executive, Northamptonshire CCC
PlayerLayer is a rapidly growing British sports brand. Its roots can be found in baselayer, a product that has helped define the company’s design philosophy; combining modern, innovative design concepts with high performance, premium product. The unique ability to customise and personalise has allowed PlayerLayer to enjoy considerable growth, both at an amateur and professional level. Now, it is an established British sports brand, becoming more and more influential in the European market and beyond. The deeply engrained ethos of the brand professes the importance of togetherness and pride within a team or organisation. In the words of PlayerLayer “BELONG”.